A month of content planned in one afternoon

A four-week content calendar with pillars, post ideas, formats and a status column you can track in Notion or Airtable.

Best for: Solo owners and small teams who post inconsistently because planning takes too long.

• One sentence about your business and your customer.
• The platforms you will actually post on (two at most to begin with).
• A place to keep the plan, such as a Notion database or an Airtable base.

1. 1

   Choose three to four pillars

   Pillars are recurring topics: behind the scenes, how-to, customer questions, product highlights. Each should serve a real customer need. Too many pillars and nothing feels consistent.

2. 2

   Collect real raw material

   List actual customer questions, recent orders, photos you already have and things you explained this week. Real material is what stops AI-written plans sounding generic.

3. 3

   Generate a draft calendar

   Give the text model your pillars, raw material, platforms and posting frequency, and ask for a table. Ask for ideas, not finished posts.

4. 4

   Edit hard

   Cross out any idea you could not realistically make with the photos or time you have. Replace generic ideas with specific ones from your raw material. Keep your own voice by rewriting the first line of each post yourself.

5. 5

   Batch by format

   Shoot or write all the how-to posts together, all the product posts together. Batching by format is where the time saving comes from, not from the AI draft.

6. 6

   Put it in a tracker

   Create columns for date, platform, pillar, idea, asset link and status (idea, drafted, approved, scheduled, posted). A tracker you check weekly beats a perfect plan you never open.

7. 7

   Review monthly

   Look at which posts brought replies, saves or sales, then keep what worked and drop what did not. Feed the findings into next month’s prompt.

Replace anything in [square brackets]. Prompts are starting points: results vary between tools and versions, so review every output.

Prompts are written in English because image, video and most text models follow English instructions best. To get answers in your language, add “Reply in English.” to a prompt for a text assistant.

Business: [one sentence]. Customer: [who]. Platforms: [list]. Frequency: [posts per week]. Pillars: [list]. Real raw material I have: [list questions, photos, recent events]. Create a 4-week content calendar as a table with columns: date, platform, pillar, idea (one line), format, what asset I need. Use only the raw material and ideas I could make in under an hour each. Do not invent customer quotes or statistics.

This post idea feels generic: [idea]. Using this real detail from my business: [detail], give 3 more specific versions, each with a first line that sounds like a person and not an advert.

Here are my posts and results for the month: [paste table]. Without over-claiming from small numbers, list what seems to be working, what is inconclusive, and 5 ideas to test next month.

• ✕Publishing AI-written posts without rewriting the first line.
• ✕Planning for five platforms and posting on none.
• ✕Never reviewing results.
• ✕Keeping the plan somewhere you do not open.