Product copy that sounds like you and stays true

A fact sheet and three clean descriptions per product that you can stand behind, in your brand voice.

Best for: Sellers and small teams writing many product pages or listings who want speed without losing accuracy.

• The real facts: materials, size, weight, what it does, what it does not do, care, price.
• A few lines describing your brand voice (or the brand kit voice guide).
• A text assistant and a place to keep the final copy.

1. 1

   Write the fact sheet first

   Separate three things: what you can prove, what buyers care about, and the honest limits. A model can only be as accurate as the facts you give it, so this page is the most important one.

2. 2

   Give the model only those facts

   Tell the assistant to use only the fact sheet and to mark gaps instead of filling them in. Ban superlatives and any claim about health, results or certification unless you hold the proof.

   ✦Tip. Ask for “[ASK ME]” markers wherever a fact is missing.

3. 3

   Draft in your voice

   Paste the voice notes and one or two descriptions you already like. Ask for a one-sentence hook, three short benefit lines tied to facts and one line of honest limits.

4. 4

   Challenge the draft

   Ask the model which sentences a skeptical buyer could challenge and what proof would settle each. Fix or remove anything you cannot support.

5. 5

   Adapt for each place

   A product page, a marketplace listing and an ad each need different length and format. Rewrite from the same fact sheet rather than editing one text into another, so facts never drift.

6. 6

   Check the platform and legal rules

   Marketplaces and advertising platforms restrict certain claims, and consumer law in many places requires accurate descriptions. Check the current rules for each place you publish.

Replace anything in [square brackets]. Prompts are starting points: results vary between tools and versions, so review every output.

Prompts are written in English because image, video and most text models follow English instructions best. To get answers in your language, add “Reply in English.” to a prompt for a text assistant.

Here are the real facts about my product: [materials, size, weight, what it does, what it does not do, care, who it is for, price]. Write a fact sheet that separates (1) things I can prove, (2) things buyers care about, (3) honest limits. Do not add any fact I did not provide. Mark gaps with [ASK ME].

Using ONLY the fact sheet below, write a product description in my brand voice [paste voice notes]. Structure: one-sentence hook, 3 short benefit lines each tied to a fact, a "good to know" line with honest limits. Max 120 words. No superlatives such as best, perfect or revolutionary, and no claims about health, results or certifications.

[paste fact sheet]

Rewrite this description 3 ways without changing any fact: shorter (40 words), warmer, and more technical. Then list every sentence in my original that a skeptical buyer could challenge, and what proof would settle it.

[paste description]

• ✕Letting a model describe a product it has never been given facts about.
• ✕Using the same generic hook and filler on every page.
• ✕Claiming certifications, origins or effects you cannot prove.
• ✕Editing one version into another until the facts drift.